SWITCH4PROFIT
SWITCH4PROFIT
SWITCH4PROFIT
Switch4Profit is a free, independent advisory service helping businesses reduce payment costs, eliminate hidden fees and improve their payment systems through DOJO.
I managed the brand’s presence across three social channels, strengthening visibility and consistency through content creation and platform management.
Switch4Profit is a free, independent advisory service helping businesses reduce payment costs, eliminate hidden fees and improve their payment systems through DOJO.
I managed the brand’s presence across three social channels, strengthening visibility and consistency through content creation and platform management.
Switch4Profit is a free, independent advisory service helping businesses reduce payment costs, eliminate hidden fees and improve their payment systems through DOJO.
I managed the brand’s presence across three social channels, strengthening visibility and consistency through content creation and platform management.
Industry
Industry
Industry
Payments consultancy
Payments consultancy
Payments consultancy
Role
Role
Role
Social Media Manager and Content Creator
Social Media Manager and Content Creator
Social Media Manager and Content Creator
Duties
Duties
Duties
Social Media Management, Strategy and Ideation, Graphic Design, Content Capturer/creator, Videographer.
Social Media Management, Strategy and Ideation, Graphic Design, Content Capturer/creator, Videographer.
Social Media Management, Strategy and Ideation, Graphic Design, Content Capturer/creator, Videographer.
Tools
Tools
Tools
Buffer, Monday.com, CapCut, PhotoRoom, Canva, Adobe Illustrator, Meta, ElevenLabs
Buffer, Monday.com, CapCut, PhotoRoom, Canva, Adobe Illustrator, Meta, ElevenLabs
Buffer, Monday.com, CapCut, PhotoRoom, Canva, Adobe Illustrator, Meta, ElevenLabs
Duration
Duration
Duration
6 months
6 months
6 months
+33%
+33%
+33%
LinkedIn impressions
LinkedIn impressions
LinkedIn impressions
+523%
+523%
+523%
Instagram profile visits
Instagram profile visits
Instagram profile visits
+438%
+438%
+438%
Facebook views
Facebook views
Facebook views
Expansion
Expansion
Expansion
Starting with LinkedIn, my support later expanded across Instagram and Facebook to create a more consistent multi-channel presence. The content strategy focused primarily on educational content, founder-led storytelling (because people buy from people) and brand-led posts designed to build trust, visibility and familiarity across each platform.
Starting with LinkedIn, my support later expanded across Instagram and Facebook to create a more consistent multi-channel presence. The content strategy focused primarily on educational content, founder-led storytelling (because people buy from people) and brand-led posts designed to build trust, visibility and familiarity across each platform.
Starting with LinkedIn, my support later expanded across Instagram and Facebook to create a more consistent multi-channel presence. The content strategy focused primarily on educational content, founder-led storytelling (because people buy from people) and brand-led posts designed to build trust, visibility and familiarity across each platform.
Ideation
Although the company profile remained the primary channel, I introduced founder-led content to move beyond an overly sales-focused approach. By drawing on real experiences and personal insights, I created more engaging, human-led content covering topics such as “The harsh realities of owning a pub” and “My funniest memory as a pub owner.”
Ideation
Although the company profile remained the primary channel, I introduced founder-led content to move beyond an overly sales-focused approach. By drawing on real experiences and personal insights, I created more engaging, human-led content covering topics such as “The harsh realities of owning a pub” and “My funniest memory as a pub owner.”
Ideation
Although the company profile remained the primary channel, I introduced founder-led content to move beyond an overly sales-focused approach. By drawing on real experiences and personal insights, I created more engaging, human-led content covering topics such as “The harsh realities of owning a pub” and “My funniest memory as a pub owner.”
GRAPHIC DESIGN & VIDEOGRAPHY
GRAPHIC DESIGN & VIDEOGRAPHY
GRAPHIC DESIGN & VIDEOGRAPHY
Ideation
Leveraging seasonal moments and cultural events to create timely, educational content that resonated with different target audiences.
Ideation
Leveraging seasonal moments and cultural events to create timely, educational content that resonated with different target audiences.
Ideation
Leveraging seasonal moments and cultural events to create timely, educational content that resonated with different target audiences.
Tutorial Creation: The Process
Screen-recorded the official DOJO mobile app to capture the interface and demonstrate the tutorial process.
Used ElevenLabs to generate AI voiceovers in a British accent, as requested by the client.
Created a custom mockup in Canva to frame the screen recording accurately.
Used CapCut Premium to synchronise the voiceovers with the tutorial, incorporate music and sound effects, and refine the final video.
ElevenLabs
AI voice generation
CapCut
Video editing
Canva
Blending elements
Tutorial Creation: The Process
Screen-recorded the official DOJO mobile app to capture the interface and demonstrate the tutorial process.
Used ElevenLabs to generate AI voiceovers in a British accent, as requested by the client.
Created a custom mockup in Canva to frame the screen recording accurately.
Used CapCut Premium to synchronise the voiceovers with the tutorial, incorporate music and sound effects, and refine the final video.
ElevenLabs
AI voice generation
CapCut
Video editing
Canva
Blending elements
Tutorial Creation: The Process
Screen-recorded the official DOJO mobile app to capture the interface and demonstrate the tutorial process.
Used ElevenLabs to generate AI voiceovers in a British accent, as requested by the client.
Created a custom mockup in Canva to frame the screen recording accurately.
Used CapCut Premium to synchronise the voiceovers with the tutorial, incorporate music and sound effects, and refine the final video.
ElevenLabs
AI voice generation
CapCut
Video editing
Canva
Blending elements
